Business reform is an essential aspect of ensuring that a company remains relevant and competitive in a constantly evolving market. One such business that requires reform is the Benahavis Hostel & Restaurant, located on the first line of Golf. This business has great potential for growth, but there are several aspects that need improvement to achieve that potential. This article aims to identify these areas of improvement and provide actionable solutions to reform the business for sale.

1. Marketing

Marketing is an essential component of any business. In the case of the Benahavis Hostel & Restaurant, there needs to be a strong focus on online marketing. The business should have a strong online presence on social media platforms, such as Facebook, Twitter, and Instagram. The business can also benefit from creating an online presence on travel and hotel booking platforms such as Booking.com, Expedia, and TripAdvisor. The business can also create a website that showcases its unique features, such as its location, amenities, and services.

2. Customer Service

Customer service is crucial for any business. The Benahavis Hostel & Restaurant needs to focus on improving its customer service to attract and retain customers. The staff should be trained to provide exceptional customer service, including greeting customers warmly, addressing customer concerns promptly, and providing personalized services to customers. The business can also provide incentives to customers who provide feedback on their experiences, as this can help the business identify areas for improvement.

3. Amenities

The Benahavis Hostel & Restaurant is located on the first line of Golf, which is a unique feature that can attract golf enthusiasts. However, the business needs to provide amenities that cater to golf enthusiasts, such as a golf course and equipment rentals. The business can also provide transportation services to nearby golf courses to attract more customers.

4. Menu and Food Quality

The restaurant is an integral part of the Benahavis Hostel & Restaurant. The menu needs to be revamped to cater to a wider range of customers. The business can also consider adding local dishes to the menu to attract tourists who want to experience local cuisine. The quality of food needs to be exceptional, and the kitchen staff should be trained to prepare food that meets high-quality standards consistently.

5. Online Reviews

Online reviews play a significant role in influencing customer decisions. The Benahavis Hostel & Restaurant needs to encourage satisfied customers to leave positive reviews on online platforms. The business can also respond to negative reviews to show that they are committed to improving their services.

6. Branding

The Benahavis Hostel & Restaurant needs to focus on branding to stand out in a crowded market. The business can create a unique logo and color scheme that represents its values and services. The business can also create marketing materials, such as brochures and flyers, that showcase its unique features.

7. Staffing

The Benahavis Hostel & Restaurant needs to ensure that it has adequate staffing levels to provide high-quality services to customers. The business can hire additional staff during peak seasons to ensure that customer needs are met promptly. The staff should also be trained to provide exceptional services consistently.