Most popular search terms on Google 2023

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30 most popular search terms on Google

YouTube, Facebook, WhatsApp Web, Weather, Translate, Google, Amazon, Gmail, Google Translate, Instagram, Cricbuzz, Traductor, Hotmail, Restaurants, Satta King, Tiempo, Twitter, Google Maps, Yandex, Sarkari Result, Clima, Hotels, FB, Yahoo, Maps, ChatGPT, Yahoo Mail, Погода, Weather Tomorrow, WhatsApp

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Top 100 Google Searches In The US

Ranking Keyword US Search Volume
1 YouTube 185,000,000
2 Amazon 124,000,000
3 Facebook 101,000,000
=4 Google 83,100,000
=4 Weather 83,100,000
=6 Gmail 55,600,000
=6 Wordle 55,600,000
8 Google Translate 45,500,000
=9 Walmart 37,200,000
=9 Yahoo 37,200,000
=9 Translate 37,200,000
=9 Yahoo Mail 37,200,000
=13 eBay 30,400,000
=13 Fox News 30,400,000
=13 Home Depot 30,400,000
=13 NFL 30,400,000
=13 NBA 30,400,000
=18 CNN 24,900,000
=18 Instagram 24,900,000
=18 Twitter 24,900,000
=18 ESPN 24,900,000
=22 Amazon Prime 20,400,000
=22 Target 20,400,000
=22 Zillow 20,400,000
=25 Calculator 16,600,000
=25 Costco 16,600,000
=25 Google Docs 16,600,000
=25 Google Flights 16,600,000
=25 Google Maps 16,600,000
=25 Indeed 16,600,000
=25 Lowes 16,600,000
=25 Netflix 16,600,000
=25 USPS Tracking 16,600,000
=34 Best Buy 13,600,000
=34 ChatGPT 13,600,000
=34 Craigslist 13,600,000
=34 Etsy 13,600,000
=34 MSN 13,600,000
=34 Omegle 13,600,000
=34 Onlyfans 13,600,000
=34 Shein 13,600,000
=34 Spotify 13,600,000
=34 Twitch 13,600,000
=44 Dominos 11,100,000
=44 Hotmail 11,100,000
=44 LinkedIn 11,100,000
=44 Roblox 11,100,000
=44 Walgreens 11,100,000
=44 Wells Fargo 11,100,000
=50 Airbnb 9,140,000
=50 American Airlines 9,140,000
=50 Bank of America 9,140,000
=50 Canva 9,140,000
=50 Capital One 9,140,000
=50 Discord 9,140,000
=50 Dow Jones 9,140,000
=50 Kahoot 9,140,000
=50 Macys 9,140,000
=50 Outlook 9,140,000
=50 PayPal 9,140,000
=50 Pinterest 9,140,000
=62 AOL Mail 7,480,000
=62 Chase 7,480,000
=62 CVS 7,480,000
=62 Daily Mail 7,480,000
=62 Facebook Marketplace 7,480,000
=62 FedEx Tracking 7,480,000
=62 Google Classroom 7,480,000
=62 Google Drive 7,480,000
=62 MLB 7,480,000
=62 Old Navy 7,480,000
=62 Premier League 7,480,000
=62 TikTok 7,480,000
=74 Autozone 6,120,000
=74 Chick-fil-A 6,120,000
=74 Ikea 6,120,000
=74 Kohls 6,120,000
=74 McDonald’s 6,120,000
=74 Pizza Hut 6,120,000
=74 Southwest Airlines 6,120,000
=74 Starbucks 6,120,000
=74 T Mobile 6,120,000
=74 Yankees 6,120,000
=84 Apple 5,000,000
=84 Disney Plus 5,000,000
=84 Dollar Tree 5,000,000
=84 FedEx 5,000,000
=84 Nike 5,000,000
=84 Sams Club 5,000,000
=84 Taco Bell 5,000,000
=84 YouTube TV 5,000,000
=92 Zoom 4,090,000
=92 Chipotle 4,090,000
=94 Pandora 3,350,000
=94 Subway 3,350,000
=94 Champions League 3,350,000
=97 Office 365 2,740,000
=97 BBC News 2,740,000
=97 Zara 2,740,000
=97 Planet Fitness 2,740,000

What Are The Top Searches On Google?

As of October 2023, the most searched things on Google are “YouTube” and “Amazon”. The next most popular searches are “Facebook,” “Google,” “Weather,” and “Gmail”.

Before moving on to our list of top global searches, it’s worth quickly explaining what “search volume” means. Search volume is the average number of people that search for a term in a given month. For example, a search volume of “500” means that a specific keyword is searched approximately 500 times per month.

Different platforms measure search volume in different ways. But most (including Semrush, the platform we used to generate this list) calculate search volume as a rolling 12-month average. This helps even out seasonal spikes for terms (like “Halloween costume”), which may get 90% of its search volume in October.

With that, let’s dive into the most popular Google searches worldwide.

Top 100 Google Searches Globally

Ranking Keyword Global Search Volume
1 YouTube 1,200,000,000
2 Facebook 789,900,000
3 Whatsapp Web 550,200,000
4 Weather 486,500,000
5 Google 452,600,000
6 Translate 444,300,000
7 Gmail 399,600,000
8 Amazon 361,200,000
9 Google Translate 344,000,000
10 Instagram 326,400,000
11 Cricbuzz 317,100,000
12 Hotmail 177,800,000 
13 Yandex 176,500,000
14 Twitter 160,200,000
15 Satta King 151,300,000
16 Yahoo 127,000,000
17 Sarkari Result 124,200,000
18 Google Maps 119,300,000
19 Yahoo Mail 114,700,000
20 Tradutor 114,000,000
21 Netflix 110,300,000
22 Roblox 102,900,000
23 Wordle 101,200,000
24 Whatsapp 99,000,000
25 NBA 93,000,000
26 Ibomma 83,800,000
27 Speed Test 83,000,000
28 IPL (Indian Premier League) 81,000,000
29 Canva 78,200,000
=30 Outlook 74,900,000
=30 Pinterest 74,900,000
32 Omegle 74,600,000
33 Ebay 74,100,000
34 Premier League 70,900,000
35 Meteo 70,400,000
36 ChatGPT 70,000,000
37 Flipkart 69,200,000
38 BBC News 67,500,000
39 TikTok 67,000,000
40 Live Score 63,700,000
41 Facebook Login 57,800,000
42 Hava Durumu 57,600,000
43 E Devlet 56,100,000
44 Dpboss 56,000,000
45 LinkedIn 54,000,000
46 Twitch 53,600,000
47 Shein 53,200,000
48 Cricket 52,600,000
49 Serie A 49,600,000
50 Spotify 48,000,000
51 Walmart 47,100,000
52 Matka 46,000,000
53 Ikea 45,800,000
54 Xổ Số Miền Nam (Lottery) 45,700,000
55 NFL 41,900,000
56 Real Madrid 41,800,000
57 World Cup 41,300,000
58 Calculator 41,100,000
59 Amazon Prime 41,000,000
60 Bild 40,800,000
=61 Marca 40,700,000
=61 Indeed 40,700,000
63 WP 40,400,000
64 Daily Mail 40,000,000
65 Snaptik 40,000,000
66 Airbnb 38,700,000
67 Home Depot 38,500,000
68 UOL 37,900,000
69 Champions League 36,600,000
70 Discord 36,200,000
71 CNN 36,100,000
72 Onlyfans 34,600,000
73 Booking 34,300,000
74 Fox News 34,300,000
75 Mercadolibre 33,400,000
76 Pogoda 33,000,000
77 Paypal 32,600,000
78 Onet 32,200,000
79 Flamengo 31,900,000
80 Seznam 31,500,000
=80 PSG 31,500,000
82 네이버 (Naver) 30,900,000
83 Kalyan Chart 30,600,000
84 ESPN 30,000,000
85 Google Drive 29,900,000
=86 Kahoot 29,700,000
=86 Google Docs 29,700,000
88 Google Flights 28,700,000
89 MSN 28,200,000
90 Nike 27,400,000
=91 Zara 27,200,000
=91 Flashscore 27,200,000
93 Globo 26,700,000
=94 Dow Jones 25,500,000
=94 SXMB 25,500,000
96 Mynet 25,400,000
97 La Liga 25,300,000
98 Nynet 25,100,000
99 Costco 24,900,000
100 Etsy 24,800,000

As you may have noticed from the lists above, many of the top searches on Google are brands like YouTube, Amazon, and Gmail.

Most of these heavily searched brands have often been around for years or decades. So while they are extremely popular, they’re not really trending upward anymore. This is why we thought we’d highlight a few trending searches from the top 100 list.

1. OnlyFans

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5-year search growth: 4,400%

Search growth status: Exploding

Search Volume (US)13,600,000

Search Volume (Global): 34,600,000

Description: Onlyfans is a “subscription social platform” based in London. The site boasts over 190 million registered users with 1.5 million content creators.

2. Discord

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5-year search growth: 233%

Search growth status: Regular

Search Volume (US)9,140,000

Search Volume (Global): 36,200,000

DescriptionDiscord is a text and voice chat platform that’s popular in gaming communities. Users can join different communities (called “servers”) which are similar to subreddits in that they’re designed for people seeking to discuss specific topics.

3. TikTok

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5-year search growth: 4,550%

Search growth status: Exploding

Search Volume (US)7,480,000

Search Volume (Global): 67,000,000

DescriptionTikTok is a now-mainstream short video-sharing platform owned by China-based ByteDance. The platform has grown tremendously since its release in 2016 and has now amassed over 1 billion users.

4. Facebook Marketplace

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5-year search growth: 922%

Search growth status: Exploding

Search Volume (US)7,480,000

Search Volume (Global): 12,300,000

DescriptionFacebook Marketplace is a peer-to-peer marketplace similar to eBay and Craigslist. Facebook has around 3 billion monthly active users and the addition of its marketplace allows those users to discover, buy, and sell products to one another.

5. Canva

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5-year search growth: 1,329%

Search growth status: Exploding

Search Volume (US)9,140,000

Search Volume (Global): 78,200,000

DescriptionCanva is an online graphic design platform aimed at non-designers. This easy-to-use tool has a simple drag-and-drop interface with over 250,000 pre-made templates.

6. Omegle

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5-year search growth: 307%

Search growth status: Regular

Search Volume (US)13,600,000

Search Volume (Global): 74,600,000

DescriptionOmegle is a free online video chat website. Users are randomly paired together for a one-on-one video chat session with strangers with the option to skip to a new person.

7. WhatsApp

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5-year search growth: 169%

Search growth status: Exploding

Search Volume (US): 1,800,000

Search Volume (Global)99,000,000

DescriptionWhatsApp is a massively-popular text and VoIP mobile app owned and operated by parent company Meta. WhatsApp currently has over 2.4 billion users who, on average, send out 100+ billion messages a day.

8. Yandex

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5-year search growth: 900%

Search growth status: Exploding

Search Volume (US): 1,500,000

Search Volume (Global)176,500,000

Description: Founded 25 years ago, Yandex is a multinational search engine focused on the Russian-speaking market. Like Google, Yandex features a number of non-search features like e-commerce, maps/navigation, and a number of mobile apps.

9. Flipkart

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5-year search growth: 24%

Search growth status: Regular

Search Volume (US): 90,500

Search Volume (Global): 69,200,000

DescriptionFlipkart is an e-commerce site based in Bangalore, India. Like Amazon, Flipkart began as an online book store. But quickly expanded into consumer electronics, fashion, home essentials, groceries, and lifestyle products. The success of the company soon caught the attention of the large conglomerate retailer Walmart, who acquired a controlling stake in the company in 2018 for $16 billion.

10. DpBOSS

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5-year search growth: 335%

Search growth status: Exploding

Search Volume (US): 12,100

Search Volume (Global): 56,000,000

DescriptionDpBOSS is an India-based gambling platform. Although offline gambling has been illegal in India since the British government introduced the Public Gaming Act in 1867, online gambling is legal. This has drawn quite a crowd as the website had over 100 million visits in March 2023 alone.

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