Steve Jobs 🔥 Apple’s Core Value ❤️ Think Different: People with passion can change the world for the better. 🌍✨

🚀 Marketing is About Values 🎯

We live in a 🌎 fast-paced, noisy world. People won’t remember much about us—no company gets that chance. So, we need to be crystal clear about what we stand for.

🍏 Apple is one of the most legendary brands on the planet—right up there with Nike 👟, Disney 🎬, Coca-Cola 🥤, and Sony 🎮. But even the greatest brands need love and care to stay relevant. In recent years, Apple’s brand has suffered, and it’s time to bring it back.

And how do we do that? Not by talking about processors, megahertz, or specs. 🖥️❌ That’s not what inspires people.

Look at Nike. They sell shoes 👟—a commodity. But when you think of Nike, you feel something powerful. Their ads don’t talk about air soles or tech specs. Instead, they honor greatness—great athletes, great moments. 🏆

Apple has spent millions on advertising, but you wouldn’t know it. That changes now.

🔥 Apple’s Core Value ❤️

We don’t just make computers. We create tools for dreamers, innovators, and rebels.

At its core, Apple believes: People with passion can change the world for the better. 🌍✨

We’ve worked with visionaries—software developers, designers, and customers—who push the boundaries. And we believe in them. The ones crazy enough to think they can change the world are the ones who do. 💡💥

💭 Think Different 🌟

Our new brand campaign honors those who change the world. Some are still with us, some are not, but if they ever touched a computer, it would have been a Mac. 🍏💻

We celebrate The Misfits. The Rebels. The Round Pegs in the Square Holes. 🛠️💫

They challenge the status quo. Some call them crazy, but we see genius. Because the ones who dare to think differently are the ones who shape the future. 🚀🔮

Here’s to them. Here’s to the ones who move the world forward.

👊 Think Different.

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